Shaker Abu Drais
Founder, Citenix · SEO Manager & Technical Lead at Chain Reaction
Amman, Jordan
SEO practitioner since 2013. I lead technical SEO and Generative Engine Optimization across 40+ client accounts at Chain Reaction, and I built Citenix to measure organic and AI-answer visibility honestly.
Experience
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FounderCitenix2026 — present · Amman, Jordan
Built Citenix end to end: a server-side crawler, a multi-signal search-volume engine that grades every number as measured, calibrated or modeled, and an AI-visibility system that separates grounded answers from model memory.
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SEO Manager & Technical LeadChain ReactionFeb 2025 — present · Full time
Leads technical SEO strategy and execution across 40+ client accounts in e-commerce, technology and consumer brands across MENA and internationally, managing a cell of 12 SEO specialists.
- Reduced average crawl errors by 60% across the client portfolio through systematic technical remediation
- Onboarded and scaled technical SEO processes for 40+ accounts within the first year
- Established GEO and AI-readiness frameworks now adopted as agency-wide standards
- Builds structured data, schema markup and entity optimisation to earn visibility in AI-powered search
- Runs training and onboarding programmes for new SEO hires
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Content Development ManagerPurple CompanyFeb 2024 — Feb 2025 · Full time
Led content strategy and a content-creation team; the channel passed 20 million views in a 45-day period and crossed 100k subscribers within three months.
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Digital Marketing Team ManagerHLM MediaJun 2020 — Dec 2023 · Remote
Directed a team of eight across organic and paid campaigns, running SEO programmes for more than 30 clients.
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SEO SpecialistFides PropertiesNov 2022 — Jun 2023 · Remote, part time
Technical SEO and content optimisation, working directly with web developers to clear technical blockers, plus a local-search programme that lifted lead acquisition.
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Front-End Developer (with SEO responsibilities)ForbesJun 2019 — Feb 2020 · Remote
Worked with the web development team on site architecture, navigation and mobile optimisation, and ran regular SEO evaluations of the platform.
What I work on
- Technical SEO and large-site crawling
- Generative Engine Optimization (GEO) and AI citation analysis
- Structured data, schema markup and entity optimisation
- Keyword research and search-demand modelling
- International and multilingual SEO (MENA, EU, US)
- Team leadership and SEO training programmes
Education: Engineering degree in automotive engineering. I came to SEO from engineering, which is largely why Citenix grades its own numbers instead of presenting every estimate as fact.
How I work — and what I won't claim
Two rules run through everything I publish here and everything Citenix reports:
- Label the evidence. A search volume is measured, calibrated or modeled, and the label is always visible. A number without a confidence signal is a guess wearing a suit.
- Publish the misses. When our own crawler found seven broken links on our own blog, that went in the article. Case studies without the failures aren't evidence, they're advertising.
If you find something on this site that's wrong, tell me and I'll correct it — shaker@citenix.com.