Search is splitting in two. Half your audience still types into Google — the other half asks ChatGPT, Claude, or Perplexity. Here is how to be found in both.

Ahrefs says 12,000. Semrush says 8,100. Google says “1K–10K.” Who's right? A look at how search volume is modeled — and how to read it honestly.

The incumbents are excellent — and expensive, and built for the old search world. Here is a practical framework for picking a modern alternative.